Evolution of a Brand
Weve had a bit of a break from the house for the last week (after an all nighter and a week away from home). The most exciting thing were doing right now is working on our website. The designer is Gabe, a friend of some friends, who is working for a generously modest price and in exchange for some free time in the house. The friends are helping with the architecture out of the goodness of their hearts. And its coming along great. Were working on a "logo" right now. Gabe asked for some parameters and he came up with two options on his first crack:
We gave him some feedback; we wanted the font a bit heavier and we wanted to see some options that incorporated a graphic element. He came up with these:
And then we asked him to mimic the lines of the house a little more closely, and heres where we are right now:
I think these are all pretty great. Sarah likes the second and third the best; I like them all, I think. Opinions?
Evolution of a Brand
